Sorry my brilliant business friends, but product ideas are worth $0.
It's the execution of a good idea that counts, and that takes planning. This blog post describes an MVP Blueprint which can act as constraints to help make your ideas turn into a real product. This blog post is written for the non-technical "idea person" that needs to scope a product development effort. Ideas are cheap and easy to come by. Without a plan, a team, and the ability to execute, there is no value.
The art of convincing other people to work towards a common goal is what we call Creating Religion. This religion gives people a direction and a purpose. There are rules and guidelines. There is a plan. As an innovator with the idea and the strategy to build a scalable business, you must be able to convince creative and analytical types to do work. PowerPoint is useless here. Abstract ideas must have constraints to become reality.
If you want to turn your marketing strategy and business ideas into a product, you should create what we call an MVP Blueprint.